Men - Diesel
Wanting to create the most dynamic, imaginative and quality clothing possible, Renzo Rosso founded Diesel in 1978. He surrounded himself with creative, talented innovators rejecting the slavish trends of the fashion industry. His open-minded design team was given wide stylistic freedom and the mission of creating apparel for independent people who follow their own unique path in life and for style-makers who express their individuality via apparel.
Diesel is a leader in pioneering new styles, fabrics, manufacturing methods and quality control that guarantee an outstanding product. Their people and work methods are so unconventional, albeit productive, they have been profiled in countless media and studied worldwide.