Fresh Polos - Ben Sherman - Diesel

Fresh Polos - Ben Sherman - Diesel

The Ben Sherman brand became famous for being sported by several well-known musicians and singers. It was the first company to produce the famous Oxford button-down shirt and grew to become the fourth largest men's casual wear brand in the United Kingdom.

Ben Sherman was founded in 1963 by Arthur Bernard Sugarman, who was born in Brighton, England, and immigrated to the U.S. in 1946 via Canada. He married the daughter of a Californian clothes producer and later returned to Brighton where he bought a concourse shirt factory, the inauguration of the Ben Sherman brand.


Wanting to create the most dynamic, imaginative and quality clothing possible, Renzo Rosso founded Diesel in 1978. He surrounded himself with creative, talented innovators rejecting the slavish trends of the fashion industry. His open-minded design team was given wide stylistic freedom and the mission of creating apparel for independent people who follow their own unique path in life and for style-makers who express their individuality via apparel.

Diesel is a leader in pioneering new styles, fabrics, manufacturing methods and quality control that guarantee an outstanding product. Their people and work methods are so unconventional, albeit productive, they have been profiled in countless media and studied worldwide.