Fresh Polos - Fred Perry Polo Shirts - GANT
The Fred Perry brand is renown for the laurel wreath logo embellishing its polo shirts. Based on the original Wimbledon symbol, it appears on the left chest of Fred Perry Twin Tipped and one color shirts.
The brand is named after British tennis player, Frederick John "Fred" Perry, who won eight Grand Slams, two Pro Slams single, and six Major doubles titles. Fred and Tibby Wegner, an Australian football player, invented the wrist sweatband and then their signature white knit cotton pique shirt with short sleeves and buttoned placket.
Launched at Wimbledon in 1952, its success continued with the mods, a British subculture, and became the preferred garment for youthful men in the '60s, '70s, and into the present.
GANT is a lifestyle brand offering modern, high quality casual wear with a European touch. GANT introduced button down collared shirts to Americans and is credited with inventing the locker loop, which famously spread throughout Ivy League campuses.
GANT’s American values derived from its 1949 founding in New Haven, CT, and was later influenced by European styles. These two influences still inspire its key values: Integrity, Refinement, Character, Understanding, and Optimism. GANT is considered one of the first great American sportswear brands, including its men's polo shirts.