Fresh Polos - Fred Perry Polo Shirts - Modern Amusement - Diesel - Hugo Boss - Original Penguin

Fresh Polos - Fred Perry Polo Shirts - Modern Amusement - Diesel - Hugo Boss - Original Penguin

The Fred Perry brand is renown for the laurel wreath logo embellishing its polo shirts. Based on the original Wimbledon symbol, it appears on the left chest of Fred Perry Twin Tipped and one color shirts.

The brand is named after British tennis player, Frederick John "Fred" Perry, who won eight Grand Slams, two Pro Slams single, and six Major doubles titles. Fred and Tibby Wegner, an Australian football player, invented the wrist sweatband and then their signature white knit cotton pique shirt with short sleeves and buttoned placket.

Launched at Wimbledon in 1952, its success continued with the mods, a British subculture, and became the preferred garment for youthful men in the '60s, '70s, and into the present.


Modern Amusement is a Southern California sportswear brand focused on the California dream- inspired by international art, music, technology, and design. A mix of beach design themes and cosmopolitan sophistication, its clothing moves effortlessly between casual and stylish settings.

Modern Amusement wearers project confidence and an appreciation of the good things in life. The clothes are for people who are looking to stand out while remaining classy and well put-together.


Wanting to create the most dynamic, imaginative and quality clothing possible, Renzo Rosso founded Diesel in 1978. He surrounded himself with creative, talented innovators rejecting the slavish trends of the fashion industry. His open-minded design team was given wide stylistic freedom and the mission of creating apparel for independent people who follow their own unique path in life and for style-makers who express their individuality via apparel.

Diesel is a leader in pioneering new styles, fabrics, manufacturing methods and quality control that guarantee an outstanding product. Their people and work methods are so unconventional, albeit productive, they have been profiled in countless media and studied worldwide.


BOSS Hugo Boss produces sensationally stylish clothing using vibrant colors and unusually superior, quality fabrics. Boss Black offers sharp tailoring mixed with sophisticated sportswear, fitting naturally from the dressy clothing to the business casual trends. The exquisite craftsmanship and hand sewn details reflects the BOSS Hugo Boss' contemporary fashion lifestyle.


The Original Penguin golf shirt debuted in 1955 in a Munsingwear undergarment factory in Minneapolis. It was quickly adopted by the rich and famous, including Frank Sinatra, Dean Martin, Arnold Palmer, Clint Eastwood and Richard Nixon. Its innovative styling was an "action gusset", a ribbed fabric slice on the underarm for avoiding tears during a golfer's swing. This polo shirt was a standard in leisure wear through the 1980s.

In 2000, young trendsetters scoured yard sales for the shirt, beginning its rebirth as a cult classic. Penguin's mid-century styles were redesigned for a modern lifestyle without compromising its heritage and craftsmanship. The Penguin polo shirt shirt is now remembered as "The 55", a symbol of relaxed sophistication and a cornerstone of the leisure wear movement.