Fresh Polos - Fred Perry Polo Shirts - Modern Amusement - Diesel - J. Lindeberg - John Varvatos

Fresh Polos - Fred Perry Polo Shirts - Modern Amusement - Diesel - J. Lindeberg - John Varvatos

The Fred Perry brand is renown for the laurel wreath logo embellishing its polo shirts. Based on the original Wimbledon symbol, it appears on the left chest of Fred Perry Twin Tipped and one color shirts.

The brand is named after British tennis player, Frederick John "Fred" Perry, who won eight Grand Slams, two Pro Slams single, and six Major doubles titles. Fred and Tibby Wegner, an Australian football player, invented the wrist sweatband and then their signature white knit cotton pique shirt with short sleeves and buttoned placket.

Launched at Wimbledon in 1952, its success continued with the mods, a British subculture, and became the preferred garment for youthful men in the '60s, '70s, and into the present.


Modern Amusement is a Southern California sportswear brand focused on the California dream- inspired by international art, music, technology, and design. A mix of beach design themes and cosmopolitan sophistication, its clothing moves effortlessly between casual and stylish settings.

Modern Amusement wearers project confidence and an appreciation of the good things in life. The clothes are for people who are looking to stand out while remaining classy and well put-together.


Wanting to create the most dynamic, imaginative and quality clothing possible, Renzo Rosso founded Diesel in 1978. He surrounded himself with creative, talented innovators rejecting the slavish trends of the fashion industry. His open-minded design team was given wide stylistic freedom and the mission of creating apparel for independent people who follow their own unique path in life and for style-makers who express their individuality via apparel.

Diesel is a leader in pioneering new styles, fabrics, manufacturing methods and quality control that guarantee an outstanding product. Their people and work methods are so unconventional, albeit productive, they have been profiled in countless media and studied worldwide.


Johan Lindeberg started J. Lindeberg in 1996, after leaving his position as president of Diesel’s United States operations. His passion for the game of golf inspired him to design a golf collection. Known for unique styling and technical fabrics and the iconic JL Slater White Belt, Lindeberg created the modern fashion movement in the golf world.

Johan Lindeberg describes the look of the brand as “elegant bohemian.” He combines the clean Scandinavian lines with a bit of a bad boy feel. However, the company is also known for chic golf wear, which is popular with pros on the PGA Tour. Polo shirts are a core piece of this collection.


John Varvatos is a brand that occupies a unique place in the landscape of American design. It unites old world craftsmanship and refined tailoring with modern innovations in textiles and a rock 'n' roll sensibility.

Launched in 2000 with a collection of tailored clothing and sportswear, the brand now represents an entire lifestyle that includes polo shirts, footwear, bags, eyewear and fragrances.