Fresh Polos - Original Penguin - Ben Sherman
The Original Penguin golf shirt debuted in 1955 in a Munsingwear undergarment factory in Minneapolis. It was quickly adopted by the rich and famous, including Frank Sinatra, Dean Martin, Arnold Palmer, Clint Eastwood and Richard Nixon. Its innovative styling was an "action gusset", a ribbed fabric slice on the underarm for avoiding tears during a golfer's swing. This polo shirt was a standard in leisure wear through the 1980s.
In 2000, young trendsetters scoured yard sales for the shirt, beginning its rebirth as a cult classic. Penguin's mid-century styles were redesigned for a modern lifestyle without compromising its heritage and craftsmanship. The Penguin polo shirt shirt is now remembered as "The 55", a symbol of relaxed sophistication and a cornerstone of the leisure wear movement.
The Ben Sherman brand became famous for being sported by several well-known musicians and singers. It was the first company to produce the famous Oxford button-down shirt and grew to become the fourth largest men's casual wear brand in the United Kingdom.
Ben Sherman was founded in 1963 by Arthur Bernard Sugarman, who was born in Brighton, England, and immigrated to the U.S. in 1946 via Canada. He married the daughter of a Californian clothes producer and later returned to Brighton where he bought a concourse shirt factory, the inauguration of the Ben Sherman brand.