Fresh Polos - Original Penguin - John Varvatos
The Original Penguin golf shirt debuted in 1955 in a Munsingwear undergarment factory in Minneapolis. It was quickly adopted by the rich and famous, including Frank Sinatra, Dean Martin, Arnold Palmer, Clint Eastwood and Richard Nixon. Its innovative styling was an "action gusset", a ribbed fabric slice on the underarm for avoiding tears during a golfer's swing. This polo shirt was a standard in leisure wear through the 1980s.
In 2000, young trendsetters scoured yard sales for the shirt, beginning its rebirth as a cult classic. Penguin's mid-century styles were redesigned for a modern lifestyle without compromising its heritage and craftsmanship. The Penguin polo shirt shirt is now remembered as "The 55", a symbol of relaxed sophistication and a cornerstone of the leisure wear movement.
John Varvatos is a brand that occupies a unique place in the landscape of American design. It unites old world craftsmanship and refined tailoring with modern innovations in textiles and a rock 'n' roll sensibility.
Launched in 2000 with a collection of tailored clothing and sportswear, the brand now represents an entire lifestyle that includes polo shirts, footwear, bags, eyewear and fragrances.