Fresh Polos - Original Penguin - Modern Amusement - Victorinox-Swiss Army

Fresh Polos - Original Penguin - Modern Amusement - Victorinox-Swiss Army

The Original Penguin golf shirt debuted in 1955 in a Munsingwear undergarment factory in Minneapolis. It was quickly adopted by the rich and famous, including Frank Sinatra, Dean Martin, Arnold Palmer, Clint Eastwood and Richard Nixon. Its innovative styling was an "action gusset", a ribbed fabric slice on the underarm for avoiding tears during a golfer's swing. This polo shirt was a standard in leisure wear through the 1980s.

In 2000, young trendsetters scoured yard sales for the shirt, beginning its rebirth as a cult classic. Penguin's mid-century styles were redesigned for a modern lifestyle without compromising its heritage and craftsmanship. The Penguin polo shirt shirt is now remembered as "The 55", a symbol of relaxed sophistication and a cornerstone of the leisure wear movement.


Modern Amusement is a Southern California sportswear brand focused on the California dream- inspired by international art, music, technology, and design. A mix of beach design themes and cosmopolitan sophistication, its clothing moves effortlessly between casual and stylish settings.

Modern Amusement wearers project confidence and an appreciation of the good things in life. The clothes are for people who are looking to stand out while remaining classy and well put-together.


The Original Swiss Army Knife was created in 1897 in the small village of Ibach, Switzerland. Victorinox has become well-known in over 100 countries for precision, quality, functionality and versatility.

This century old heritage has extended to Swiss Army clothing, reflecting the ingenious design and outstanding durability Victorinox stands for. Uncompromising design and quality makes these polo shirts worthy of the “cross and shield” emblem that symbolizes the legend of Victorinox and the Swiss Army brand.