Fresh Polos - Original Penguin - Modern Amusement
The Original Penguin golf shirt debuted in 1955 in a Munsingwear undergarment factory in Minneapolis. It was quickly adopted by the rich and famous, including Frank Sinatra, Dean Martin, Arnold Palmer, Clint Eastwood and Richard Nixon. Its innovative styling was an "action gusset", a ribbed fabric slice on the underarm for avoiding tears during a golfer's swing. This polo shirt was a standard in leisure wear through the 1980s.
In 2000, young trendsetters scoured yard sales for the shirt, beginning its rebirth as a cult classic. Penguin's mid-century styles were redesigned for a modern lifestyle without compromising its heritage and craftsmanship. The Penguin polo shirt shirt is now remembered as "The 55", a symbol of relaxed sophistication and a cornerstone of the leisure wear movement.
Modern Amusement is a Southern California sportswear brand focused on the California dream- inspired by international art, music, technology, and design. A mix of beach design themes and cosmopolitan sophistication, its clothing moves effortlessly between casual and stylish settings.
Modern Amusement wearers project confidence and an appreciation of the good things in life. The clothes are for people who are looking to stand out while remaining classy and well put-together.